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ISSN : 1225-7060(Print)
ISSN : 2288-7148(Online)
ISSN : 2288-7148(Online)
Journal of The Korean Society of Food Culture Vol.40 No.2 pp.71-81
DOI : https://doi.org/10.7318/KJFC/2025.40.2.71
DOI : https://doi.org/10.7318/KJFC/2025.40.2.71
The Effect of Selection Attributes on Loyalty for Weak Line Flower Tea - The quality attributes are centered on the mediating effect -
Abstract
This study aimed to provide information useful for product development and strategies for the commercialization of weak flower tea through literature research and empirical analysis. The effect of the selection attributes for weak flower tea on loyalty according to quality was analyzed. The subjects surveyed included those in their 20s to 50s who preferred weak flower tea. The survey was conducted from January 5, 2024, to February 20, 2024. The results revealed that not only those in their 40s and 50s, but younger people also prefer weak flower tea these days. In the future, it is hoped that in addition to modern tea and coffee, research on flower tea will continue.
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Journal of The Korean Society of Food Culture
Korean Society of
Food Culture (KSFC)
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